Saturday, 28 April 2012

SBS Showcase - Crèche on Location

Crèche on Location Catches Eye of a Dragon
#SBS 2012 Conference
th March 2012, Birmingham

Receiving signed certificate with husband Damian Pipe
Theo Paphitis, top businessman and of BBC's Dragons Den fame is doing his bit to support Small Businesses via his ever growing #SBS (Small Business Sunday) competition and re-tweets. Every Sunday evening between the 5pm and 730pm small businesses tweet him with details of what they do and the dragon chooses his top 6 each week.
On the 11th of December 2011 Brighton born entrepreneur, Amanda Pipe 26, was honoured to receive a coveted re-tweet of her mobile crèche company; Crèche on Location, which provides staff, toys and equipment for childcare at all size events.
Amanda who was sat at home on what started out as any other Sunday was suddenly overwhelmed with congratulatory tweets and new followers within seconds of the dragon re-tweeting her tweet of ‘winning tweet’ “It was incredible” Amanda says of her win “I couldn’t believe the impact that his support had produced in just a few short minutes, it truly was amazing!”
Crèche on Location based in West Sussex was established in 2008, after Amanda spotted a gap in the market and decided to put her wealth of childcare experience and qualifications into fulfilling her dream of running her own business. Initially, Amanda generated bookings successfully through networking & recommendations, of networking meetings she says "I feel it is important, that clients can get to know us. After all we look after what is most precious to them."
However, when Amanda was pregnant with her second child, attending networking meetings became near impossible especially with her toddler in tow, so she needed to find another way to reach her potential customers. Like all other SME's, who have to tighten their belts in this financial climate, she had to look for the best most cost effective ways of getting noticed and that is where social media stands out.  Since becoming active on Twitter in September 2011 Amanda has found it has become the companies’ lifeline and is without doubt the best marketing tool she has.
On Friday 30th March 2012, all the prev ious winner of the #SBS of the past year were invited to the inaugural event at Edgbaston, Birmingham where they got to meet the famous Theo Paphitis and take part in a question and answer session with him, during which he said about being lucky "It's funny, the harder I worked the 'luckier' I got." This also summed up his approach to picking #SBS winners "I look for interaction, persistence and if you've done the basics, like having a website." 
Amada's Husband Damien Pipe with other SBS winners
Theo Talking at the SBS Event
To co-inside with the launch of an exclusive website, Crèche on Location has re-launched their own site highlighting the core value of clients knowing who they are by having bios and multiple lines of communication with key staff (including, of course, Twitter Accounts). "As a mum of 2 young children, I would want to know who is looking after them."
Crèche on Location headquartered in West Sussex is the most effective way to offer childcare at events. It allows the organisers the confidence to offer their guests this extra service without the responsibility of regulations, staffing, health and safety.
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